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Screenshot of the Berlin Founders Fund Masterclass webinar titled “How Data Drives Your Success.” Source: Berlin Founder Fund.
Want lots of detail on best practices for creating, depicting, and explaining data? Look no further.
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Screenshot of a single-select survey question asking “What time of day do you plan to shop online in July?” Possibly answers include “6am-9am,” “9am-noon,” and “Noon-3pm.”
I hate to lie. And I really hate it when surveys give me no other option.
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Screenshot of social poll asking “How often do you talk about AI in your workplace?” The answer options are: Always, Sometimes, Rarely, and Never. Source: LinkedIn.
If your answers don’t match your question, you can’t get good data. But there’s an easy trick to make sure they do.
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Twitter poll asking “Favorite Wes Anderson film?” Response options are: “The Grand Budapest Hotel,” “Rushmore,” “Love them all,” and “Hate them all.” Source: Twitter.
To get the best survey data, make sure you investigate one idea at a time. Often that means asking two questions rather than one.
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Screenshot of poll asking what time people start their morning: “3-4 am,” “4-5 am,” “6-7 am,” or “5 mins before I have to.” Source: LinkedIn.
The biggest problem with most survey and poll questions? They’re not “MECE.”
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Screenshot of a LinkedIn poll asking “Do you invest in crypto?” Answers include: “For sure!,” “Just to fool around,” “Would love to but am hesitant,” and “Hell no.” Source: LinkedIn.
Social media is awash in surveys and polls. Most of them suck. But they don’t need to.
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Image credit: Some cheerful data by dirkcuys | CC BY-SA 2.0
I can’t think of anything more important than data. Good data tells stories that illuminate the world around us. Bad data confuses and obscures.
Unfortunately there’s a lot more bad data in the world than good.
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